Not sure whether cleanser, serum, moisturiser or SPF should go on first? A skincare routine does not need many steps. For most people, the clearest order is: cleanse, use any chosen treatment or serum, moisturise, then apply sunscreen as the final daytime skincare step.
The best routine is one you can use consistently and comfortably. Start with the essentials, follow each product label and add optional products only when they have a clear purpose.
Key terms
Cleanser: removes everyday oil, dirt, make-up and product residue from the skin.
Serum: a usually lightweight, concentrated cosmetic used for a particular skincare aim. It is optional.
Moisturiser: helps reduce water loss and supports a comfortable skin feel.
SPF: the sun protection factor shown on a sunscreen label. For daytime sun protection, UK guidance recommends an SPF of at least 30 alongside shade and suitable clothing.
Step 1: Cleanse gently
Use lukewarm water and a cleanser suited to your skin. Apply it with clean fingertips, rinse thoroughly and pat the face dry with a soft towel. Vigorous scrubbing can irritate the skin, so gentle pressure is enough.
Evening cleansing is especially useful for removing sunscreen, make-up and the day’s build-up. How often you cleanse depends on your skin and routine, but repeatedly washing or using harsh products can leave some skin feeling tight or uncomfortable.
Step 2: Apply a treatment or serum if you need one
Serums are an optional step rather than a requirement. Choose one according to a specific need and read its directions carefully. Apply the recommended amount after cleansing and before moisturiser, unless the label or a healthcare professional gives different instructions.
If you use prescribed or medicated skincare, follow the instructions supplied with it. Do not assume that several active products will work better together. Introducing one new product at a time makes it easier to notice how your skin responds.
Choosing advice
- Skin feels dry or tight: keep the routine simple and prioritise a comfortable moisturiser.
- Skin becomes shiny: look for lighter textures and labels such as “non-comedogenic” where appropriate.
- Skin feels easily irritated: introduce products slowly and consider fragrance-free, gentle formulas.
- You have several concerns: begin with the one that matters most instead of starting several serums together.
Step 3: Apply moisturiser
Moisturiser normally follows a serum or treatment. Applying it while the skin is slightly damp can help trap water in the skin. Use an amount that feels comfortable; a richer cream may suit dry-feeling skin, while some people prefer a lighter lotion or gel-cream.
Oily skin can still need moisturiser. The useful question is not simply whether to moisturise, but which texture suits your skin and the rest of your routine.
One current option is Ludita 3X Peptide Moisturising Gel Cream 30ml. Review the full product page and label before use to decide whether its format suits your preferences.
Step 4: Finish the daytime routine with sunscreen
Sunscreen is the final daytime skincare layer, applied after moisturiser and before make-up. NHS guidance recommends using at least SPF 30, applying it to exposed skin and combining it with shade and protective clothing. Use the amount and reapplication instructions on the product label, particularly after swimming or sweating.
If you are comparing formats, Ludita Centella Water-Fit Sun Serum SPF 50 50ml is listed in the Divine Perfume skincare range. Its “serum” name describes the product texture; because it is a sunscreen, it belongs at the sunscreen stage of the routine.
Simple routine checklist
Morning: gentle cleanse if needed → optional serum or treatment → moisturiser → sunscreen.
Evening: cleanse → optional serum or treatment → moisturiser.
Let each layer settle comfortably, follow its label and use fewer steps if your skin feels overloaded.
Do you need a serum?
No. Cleanser, moisturiser and suitable daytime sun protection can form a complete basic routine. A serum may be useful when you have a particular cosmetic aim, but it should earn its place rather than being added only because it is popular.
Can you use several new products together?
It is usually more practical to add one at a time. If you start several products on the same day and your skin becomes uncomfortable, it can be difficult to identify the cause. Keep a new routine steady before deciding whether it needs another step.
Comfort and precautions
Keep products away from the eyes unless they are labelled for that area. Stop using a product if it causes persistent burning, swelling or marked irritation, and seek advice from a pharmacist, GP or dermatologist when symptoms are severe or do not settle. Medical treatments should be used exactly as directed.
Explore skincare at Divine Perfume
Compare cleansers, moisturisers, sun care and other products in the Divine Perfume skincare collection, or browse the Ludita skincare collection. Choose according to your skin’s current needs, preferred texture and the directions on each product.
General routine and sun-protection guidance was checked against consumer advice from the American Academy of Dermatology and the NHS. This article provides general education rather than individual medical advice.
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