Privacy policy

Privacy Policy

Last updated: 7 September 2026

Divine Perfume Ltd is the data controller for personal information we collect through our store and related customer services, except where another organisation acts as an independent controller for its own processing.

Contact details

Divine Perfume Ltd
116 Pinner Road
Harrow
HA1 4JD
United Kingdom

Email: info@divineperfume.co.uk
Telephone: 020 3290 3005

Information we collect

Depending on how you use our services, we may collect your name, contact details, billing and delivery addresses, order and transaction information, customer-service communications, account information, device and usage information, marketing preferences and information needed to prevent fraud and keep our services secure.

Payment information is processed through our payment providers and Shopify. We do not need to store full payment-card details where those providers handle them for us.

How we use your information and lawful bases

We use personal information to:

  • process and fulfil orders;

  • take payment;

  • provide customer service;

  • manage returns and refunds;

  • prevent fraud;

  • operate, secure and improve our store;

  • meet legal and accounting obligations; and

  • send marketing where permitted.

Our lawful bases under UK data protection law may include performance of a contract with you, compliance with a legal obligation, our legitimate interests in operating, securing and improving our business where those interests are not overridden by your rights, and consent where consent is required.

Who we share information with

We may share personal information with service providers that help us run our business, including Shopify, payment processors, delivery and fulfilment providers, IT and security providers, analytics providers and marketing providers where permitted.

We may also disclose information where required by law or in connection with a legitimate business transaction.

We require service providers to handle personal information appropriately and only for authorised purposes.

Shopify

Our store is powered by Shopify.

Shopify processes information to provide the ecommerce platform and related services. Shopify may also act as an independent controller for some of its own processing.

You can review Shopify's privacy information on Shopify's website.

Cookies and similar technologies

We use essential cookies and similar technologies needed for functions such as security, shopping basket and checkout.

Where required by UK law, we ask for consent before setting non-essential cookies, including certain analytics or advertising technologies.

You can change or withdraw your cookie choices through the cookie controls available on our website.

Marketing

Where permitted, we may send marketing communications.

You can unsubscribe from marketing emails using the unsubscribe link in the message or by contacting us.

Withdrawing marketing consent does not stop service messages about orders or your account.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including to fulfil orders, maintain appropriate business and tax records, resolve disputes, prevent fraud and meet legal obligations.

Retention periods vary depending on the type of information and the reason we hold it.

International transfers

Some providers may process information outside the United Kingdom.

Where UK data protection law requires safeguards for an international transfer, we use or rely on an appropriate recognised safeguard or adequacy arrangement.

Your rights

Subject to the conditions and exemptions in UK data protection law, you may have rights to request:

  • access to your personal information;

  • correction;

  • erasure;

  • restriction;

  • data portability; and

  • objection to certain processing.

Where processing is based on consent, you can withdraw consent at any time without affecting processing already carried out lawfully.

To exercise a privacy right, contact info@divineperfume.co.uk. We may need to verify your identity before completing a request.

Complaints

If you are concerned about how we use your personal information, please contact us first so we can investigate.

You also have the right to complain to the UK Information Commissioner's Office (ICO).

Security

We use reasonable organisational and technical measures designed to protect personal information.

No method of transmission or storage can be guaranteed to be completely secure.

Changes to this policy

We may update this policy to reflect changes in our practices, services or legal requirements.

The latest version will be published on our website with an updated date.